Digital Marketing Specialist

About the role

Join our international team as a Digital Marketing Specialist. Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing. It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team. Key areas of responsibility and main tasks Digital marketing: Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget Set up and maintain conversion tracking, landing pages and retargeting Update website content and support on-page and technical SEO Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails Manage organic social media day to day Support general CRM and marketing automation management so leads are tracked properly Produce regular reports on digital channel and campaign performance against agreed KPIs Marketing and communications support: Execute marketing tasks in the Marketing Plan and maintain the marketing calendar Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video. Write, proofread and edit content across different channels Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers Support consistent internal and external communications, including internal comms with HR and communication on company initiatives Requirements Degree in Marketing, Business, Communications or a related field 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools Comfortable with analytics and reporting (e.g. GA4) Experience with CRM, marketing automation or Google Tag Manager is an advantage Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage Strong MS Office skills (Word, Excel, PowerPoint, Outlook) Fluent English, written and spoken Strong organization and ability to prioritize across many tasks Strong attention to detail and reliable delivery Clear communication and writing skills Hands-on and proactive; happy to pitch in across the team Benefits Professional growth and career opportunities International team and environment Bonus based on annual performance Personal accident and business trip insurance Additional health insurance Remote/home based Complimentary health and wellness benefits, such as influenza vaccines Rewarding referral policy Workplace establishment allowance (fully remote) Team building, global meetings, B active events Originally posted on Himalayas