Digital Product Manager

About the role

The Opportunity Caraway’s Digital Product team is responsible for delivering a best-in-class e-commerce experience. We’re looking for a Digital Product Manager to own our onsite experimentation program and drive product improvements that increase conversion and generate incremental revenue, from identifying opportunities through testing and shipping improvements. Reporting to the Director of Digital Product, you’ll shape the customer experience across product detail pages (PDPs), cart, checkout, homepage, landing pages, and PLPs. You’ll partner with Engineering, UX, Creative, Growth, Merchandising, Analytics, CX, and Product Marketing, combining clear product judgment with hands-on technical skills and disciplined measurement. Responsibilities Product Strategy & Prioritization Translate product direction into requirements, user stories, acceptance criteria, dependencies, success measures, and sequenced delivery plans. Own the site experimentation roadmap, using funnel analysis, customer feedback, and behavioral insights to identify opportunities to improve conversion. Manage Digital Product intake across stakeholder requests, bugs, launch needs, optimization ideas, technical debt, and roadmap opportunities. Own backlog grooming, sprint planning, delivery follow-up, release readiness, and post-launch reviews for assigned workstreams. Experimentation & Technical Execution Partner with Engineering and Design to assess feasibility, sequence work, manage tradeoffs, and resolve delivery blockers. Manage delivery from scoping through launch, balancing experiments with conversion-critical bugs and site improvements. Own QA across variants, devices, responsive layouts, cart and checkout behavior, and tracking. Partner with Engineering on feasibility, performance, release readiness, and rollback plans. Use HTML, CSS, and browser developer tools to inspect onsite experiences, troubleshoot issues, and make targeted changes within approved tools. Turn results into decisions to ship, iterate, or stop; coordinate permanent implementation and post-launch validation, keeping partners aligned on tradeoffs and next steps. Onsite Personalization & Segmentation Own and expand onsite personalization and segmentation logic, including new versus returning visitors and traffic source. Partner with Growth, Merchandising, Creative, and UX on audience-specific content and experiences, with clear targeting rules, exclusions, and fallback behavior. Validate targeting and measure incremental impact through controlled testing where feasible. Measurement & Reporting Partner with Analytics and Growth to establish trusted metric definitions, tracking, funnels, and dashboards before launch. Define sample size, test duration, success criteria, and guardrails for experiments. Apply sound statistical judgment and account for overlapping tests, promotions, and data-quality issues to prevent false positives. Deliver a monthly readout connecting experiment outcomes to estimated incremental revenue, including assumptions, uncertainty, rollout status, and learnings. Distinguish observed results from projected impact, avoid double-counting gains, and use post-launch performance to inform future product decisions. What Success Looks Like Customer insights and business priorities translate into a focused roadmap and clear product decisions. Shipped improvements increase conversion while respecting AOV and RPV guardrails, with revenue impact measured and communicated. Experiments and features launch with strong QA, reliable tracking, and clear ownership. Results and learnings inform future work, including when to stop or change direction. Who You Are You have 3–5 years of relevant experience in product management, growth, or CRO, with demonstrated ownership of e-commerce experimentation and customer-facing product improvements. You can walk through a feature you shipped: the customer problem, how you prioritized it, the tradeoffs you made, how you partnered with Design and Engineering, and what you learned from its performance after launch. You have hands-on experience designing, launching, and analyzing A/B tests, including applying sample-size requirements, statistical uncertainty, and test-duration discipline to rollout decisions. You can independently inspect and edit HTML/CSS, use browser developer tools, and troubleshoot responsive layouts and tracking issues. You know when a change requires Engineering support. You can turn customer insights and funnel data into hypotheses, make and defend prioritization decisions, and write clear requirements and acceptance criteria. You are comfortable working with commerce platforms, CMS tools, experimentation platforms, and analytics, and communicating results in terms of customer and business impact. Nice to Have Experience with Shopify, Pack, Intelligems, or a comparable DTC commerce and experimentation stack. Familiarity with JavaScript, Shopify Liquid, headless commerce, APIs, or third-party integrations. Experience with behavioral analytics, session recordings, customer research, or onsite personalization. A background in growth marketing, with a strong understanding of the customer journey from paid ads through landing pages, onsite discovery, and purchase. Experience using AI tools to support research, analysis, or workflow efficiency, with human validation of outputs. The anticipated base salary range for this role is $100,000 - 120,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. 401k: A 3% company match to help you plan for for your future Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and