GMS | Trends Writer

About the role

This is a paid freelance, remote position GiveMeSport is a leading sports media brand delivering breaking news, trending stories, analysis, and viral moments across the biggest leagues and athletes in the world. As a worldwide leader, GiveMeSport operates at a rapid pace and is always looking for experienced and passionate contributors who can create original high-quality content in a timely manner. GiveMeSport (GMS) is looking for a New Trends Writer with a proven track record of creating written content that generates referral traffic from Facebook. This role is for someone who understands what makes sports content work on social media — from spotting the right story or trend, to writing a compelling headline and packaging an article in a way that drives clicks and engagement. Your Responsibilities Ideate and produce timely sports articles designed specifically to generate referral traffic from Facebook Create promotional images on Facebook to generate referral traffic, leaning heavily into click incentive and engagement. Write compelling, curiosity-driven headlines that encourage Facebook users to click through to the article Identify emerging stories, trends, debates and talking points across a range of sports Produce a minimum of 6 articles per shift, working efficiently in a fast-paced publishing environment Adapt content ideas and headlines based on what is performing with audiences Monitor content performance and use data to inform future story ideas, headlines and content packaging Work closely with editors and the wider content team to identify opportunities for high-performing traffic Maintain strong editorial standards, accuracy and attention to detail while working at speed What We Offer Fully remote Opportunities to pitch original ideas An amazing community of like-minded people to talk sports with on a daily basis Experience and Skills Experience ideating, headlining and creating content specifically for Google Discover and/or Google Search 3-5 years experience ideating and headlining written content specifically to generate referral traffic from Facebook Experience creating promotional images on Facebook to generate referral traffic, leaning heavily into click incentive and engagement. A demonstrable understanding of what makes content clickable and shareable on Facebook A track record of producing content that has generated meaningful Facebook referral traffic Familiarity with analytics tools and using performance data to improve content strategy Experience working in a high-volume digital publishing environment How to Apply If you are interested in this role, please send us the following documentation by uploading it in the relevant fields below: Your CV Provides a URL to a Facebook page as an example Our hiring team will review your application and contact you if we believe that your experience could be a match for this role. Please note that a writing evaluation may be required as part of our application process. GMS is part of the Valnet Publishing Group. Valnet, founded in 2012, is a global digital publishing and media investment Company that owns and operates over 26 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle and travel. Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.