Marketing Operations Analyst (Data & Systems)

About the role

Our Purpose At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here. About Us SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters. Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity. What Are We Looking For? We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes. As a Marketing Operations Analyst (Data & Systems), you will be tasked with getting under the hood of complex systems to solve data puzzles, in a technical research and optimization role focused on the integrity of our marketing engine rather than campaign execution. As a skilled Marketo and Salesforce user, you will act as our lead investigator, performing deep-dive audits, cleaning up legacy data, and analyzing system architecture to figure out why things are functioning the way they are, and how AI tools can help you fix it faster and at greater scale. You will serve as the Secondary Administrator for our MarTech stack, providing essential support, AI-informed recommendations, and strategic guidance to the primary admins. What Will You Do? Primary responsibilities include: Technical research and diagnostics: conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis, to identify why data discrepancies occur. Data hygiene and cleanup: lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce, applying AI-driven tools to scale cleanup beyond manual review. Prescriptive problem solving: go beyond finding the bugs and design the fix, drafting technical requirements and prescribing solutions to improve system efficiency. Advanced reporting and analysis: maintain lifecycle models and ensure leads are moving through the funnel correctly, using AI to surface anomalies and bottlenecks that manual reporting would miss or catch late. Secondary administration: support the primary admins in managing the connective tissue of our stack, including but not limited to Reachdesk, Qualified, Demandbase, Pathfactory, and Splash. Systems documentation: create and update technical documentation to ensure our logic (scoring, routing, and lifecycle stages) is transparent and scalable. Deliver against clear success measures, including reducing the sync error rate between Marketo and Salesforce by 50 percent in the first six months; standardizing data entry points to ensure 100 percent accuracy in lead source reporting; and proactively identifying workflow bottlenecks before they impact the Sales team’s outreach. What Skills and Knowledge Will You Bring? Ideal candidates will have: 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture. Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders. An analytical mindset, enjoying technical troubleshooting and with a high tolerance for auditing thousands of rows of data to find a single logic error. The ability to translate complex technical findings into clear, actionable insights for leadership and stakeholders. A systems lens, understanding how changes in one tool ripple through to Salesforce and ultimately impact reporting. AI fluency, with comfort using AI tools (for example Claude, ChatGPT, Copilot) to draft workflow logic, query syntax, and technical documentation, and to accelerate data analysis, not just as a novelty but as a core part of how you work. A Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience. Why SentinelOne? AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place. We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family: Equity & Rewards Restricted Stock Units (RSUs) Employee Stock Purchase Plan (ESPP) Time Off & Wellbeing Flexible time off Paid company holidays and paid sick time Gender-neutral parental leave Grandparent leave Insurance & Financial Security Medical, dental, and vision coverage 401(k) retirement plan with company match Life and disability insurance Health and dependent care FSA Voluntary benefits (hospital, accident, critical illness) Employee Assistance Program (EAP) ARAG pre-paid legal Nationwide pet insurance Cancer Care program Global business travel medical insurance Work Perks & Flexibility Home office allowance Mobile phone reimbursement Wellness & Lifestyle Wellness coach Wellness/gym reimbursement Fertility coverage Adoption & surrogacy reimbursement This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions. Base Salary Range $92,800—$128,000 USD SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. SentinelOne participates in the E-Verify Program for all U.S. based roles.