Marketing Specialist

About the role

Position Overview We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground. This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level. Key Responsibilities Social Media Management — Multi-Platform Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up Content Creation — Canva & CapCut Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text Maintain brand-specific design templates and visual standards across all creative output Repurpose existing content intelligently across platforms to maximize reach without duplicating effort Substack Management Support the creation, formatting, and publishing of Substack newsletters for applicable brands Ensure Substack content is consistent with overall brand voice and social media messaging Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager Trend Research & Strategic Input This is where good becomes great in this role. Actively monitor social media trends, platform algorithm changes, emerging content formats, and competitor activity across all relevant channels Bring trend observations and content ideas to the Marketing Manager proactively — you do not wait to be asked what is trending Identify how trends can be applied to each brand specifically, with a clear rationale and execution idea ready to present Participate in marketing planning conversations with ideas, not just updates — your perspective matters and you are expected to contribute it LinkedIn — B2B Brand Presence Manage LinkedIn presence for applicable B2B brands, including company page updates, content publishing, and engagement Develop LinkedIn content that speaks credibly to a professional audience — thought leadership, industry commentary, and brand positioning Monitor LinkedIn engagement and bring insights on what content is resonating and what is not Analytics & Performance Reporting Track and analyze social media performance across all platforms and brands — engagement, reach, follower growth, and content performance Prepare clear, concise performance summaries for the Marketing Manager on a regular basis Use data to inform future content decisions — bring observations and recommendations, not just numbers Required Qualifications Proven experience in social media marketing across Instagram, Facebook, and LinkedIn — managing multiple accounts or brands simultaneously is a strong plus Hands-on proficiency in Canva for graphic design and content creation — you produce high-quality visuals independently Hands-on proficiency in CapCut or a comparable short-form video editing tool Strong understanding of each platform's content formats, algorithms, and best practices — you know why content performs the way it does Experience creating or managing content on TikTok, or a demonstrated understanding of TikTok content strategy Experience with Substack or comparable email/newsletter platforms A genuine creative sensibility — your content looks intentional, not templated Proactive communicator who brings ideas forward without being prompted Organized enough to manage content calendars and posting schedules across multiple brands simultaneously Preferred Qualifications Experience managing marketing across a multi-brand portfolio — balancing different voices, audiences, and business objectives Background in both B2B and B2C marketing — you know how to shift tone and strategy based on the audience Experience presenting content ideas, trend reports, or campaign concepts to a marketing lead or stakeholder Familiarity with social media scheduling tools such as Buffer, Later, Hootsuite, or Meta Business Suite Basic video production or content creation skills beyond CapCut — comfort in front of the camera is a bonus Platforms & Tools Required Instagram, Facebook, LinkedIn, Substack, TikTok — active daily management Canva — graphic design and creative production CapCut — short-form video editing Preferred Social media scheduling platform — Buffer, Later, Hootsuite, or Meta Business Suite Basic analytics tools — Meta Insights, LinkedIn Analytics, TikTok Analytics Growth Trajectory This role is designed to grow. As you build familiarity with each brand and demonstrate your ability to think strategically — not just execute — you will take on more ownership over content strategy, campaign planning, and cross-brand marketing initiatives. We want someone who sees this as a career opportunity, not just a job, and who is motivated to grow into a more senior marketing role over time. What Makes You a Great Fit You open your social media feeds every morning not just as a user but as a marketer — always looking for what is working and why You bring trends to the Marketing Manager before they ask — with a clear idea of how to apply them Your content across different brands looks and feels distinctly different because you understand each audience You manage five platforms and three brands without anything going dark or falling behind You have creative instincts and the technical skills to execute on them — and you do not need someone else to make your ideas look good Requirements This is a full time role Up to $8/hr 100% Remote Originally posted on Himalayas