Organic Social Media & Community Specialist

About the role

Organic Social Media & Community Specialist About Tia Tia is building a new model for women’s healthcare, one that treats women as whole people, not separate conditions or life stages. By integrating primary care, mental health, gynecology, dermatology, and wellness across both in-person and virtual settings, Tia is improving outcomes, lowering costs, and creating a better experience for patients and providers alike. About the Role We’re looking for a creative, data-driven specialist to help the Growth Team expand Tia’s organic social presence and learn from the communities we serve. You will own content creation and distribution across Instagram, TikTok, and YouTube, manage day-to-day community engagement, and build reporting that connects social activity to site traffic. You’ll create content for each platform, then use performance data and audience conversations to shape what we make next. This is a remote independent contractor role starting at approximately 10 hours per week, with an expected ramp to 15–20 hours per week. Why Tia Help shape how a women’s healthcare company shows up and connects with its community Own creative work from concept through publication and performance review Build social reporting and community practices with room to make a visible impact Work remotely with a team focused on improving care for women across life stages What You’ll Do Content Strategy: Own and execute the organic social calendar across Instagram, TikTok, and YouTube, coordinating themes with blog, email, and Growth Team plans. Creative Production: Concept, script, brief, film, and edit short-form video and static content designed for each platform. Platform Distribution: Improve reach and engagement through strong hooks, relevant trends, posting cadence, and TikTok and YouTube search optimization. Reporting & Attribution: Build social reporting in Sprout Social; track referral traffic and link clicks alongside reach, saves, shares, follower growth, watch time, and profile visits. Turn findings into content recommendations. Link Management: Maintain Tia’s link-in-bio experience, including UTM tagging and landing page priorities. Community Management: Respond to comments and DMs through Meta Business Suite and TikTok using approved guidance. Partner with clinical and operations teams to maintain quick replies and escalate account-specific concerns or formal complaints. Social Listening: Monitor brand mentions, sentiment, competitor content, and audience conversations across social platforms and forums. Share recurring questions, objections, and emerging trends with the Growth Team. What You’ll Bring Requirements 1+ year of experience managing organic social channels, including Instagram, TikTok, and YouTube Examples of content you have created and results you have driven, including audience growth, engagement, or site traffic Hands-on experience scripting, filming, editing short-form video, and writing social copy Experience with Sprout Social, Meta Business Suite, web analytics such as Google Analytics, and UTM tagging Experience moderating communities and using audience feedback or performance data to guide content decisions Availability to begin at approximately 10 hours per week and ramp to 15–20 hours per week Nice to have Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry Experience using social listening to identify audience questions and emerging content formats Work Location This is a remote role. Compensation & Benefits This is an independent contractor engagement. The anticipated commitment begins at approximately 10 hours per week and is expected to increase to 15–20 hours per week. Contract rate: Ranging from $30 - $40 per hour About Tia Tia is on a mission to transform healthcare for women by increasing access, improving outcomes, and delivering a better care experience. Our “Whole Woman, Whole Life” model integrates primary care, gynecology, mental health, dermatology, and wellness across in-person care and a national virtual platform. We are a Series D, venture-backed company trusted by more than 120,000 women across four markets. Through our technology-enabled care model and partnerships with leading health systems, Tia is building one of the most comprehensive preventive care models for women. About Tia’s Culture Tia is building a culture of excellence in people, process, and product. For us, excellence is not perfection. It is the ongoing pursuit of improvement through learning, reflection, experimentation, curiosity, grit, and care for ourselves and others. We are looking for people who are energized by building, iterating, asking why, and helping create a fundamentally better healthcare experience for women. This position may require attendance at company and team off-sites. Scam Notice Tia will never ask for payment, gift cards, or sensitive financial information during the hiring process. All communication from our team will come from an official company email address ending in @asktia.com. If something feels off, please contact [email protected]. Equal Opportunity Tia is an equal opportunity employer. We believe diversity of experience, perspectives, and background leads to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply. If you are committed to collaborative problem solving, high-quality work, and making waves in women’s healthcare, we’d love to hear from you.