Performance Media Specialist

About the role

We are looking for a Performance Media Specialist to join Endavant's Performance Media team. This position is responsible for managing and optimizing B2B paid media campaigns on a high-profile regional logistics account, operating simultaneously across up to 15 LATAM markets. The ideal profile combines technical mastery of paid media platforms with analytical capacity to interpret B2B funnel data and communication skills to interact directly with the client. Location: Colombia Modality: Remote Required language: Advanced English Main responsibilities: Management and optimization of B2B paid media campaigns Manage and optimize campaigns on Google Ads (Search, Display, Demand Gen), Meta Ads Manager and LinkedIn Campaign Manager for a regional logistics account across 15 markets. Ensure compliance with performance KPIs: CPL, ROAS, CTR and Qualified Leads. Manage efficient multi-country budget distribution, ensuring budget execution coverage vs. planned by market. Reporting, dashboards and data integration Build and maintain performance dashboards by market and channel in Looker Studio and/or Power BI. Prepare weekly and monthly reports with complete funnel analysis (impressions → MQL → SQL → closure). Integrate lead data from CRM/MA platforms (Marketo, HubSpot) to ensure end-to-end B2B conversion traceability. Technical coordination and activation support Coordinate with account, creative and client teams (DHL Marketing CSA) to align campaign activation strategies. Audit landing pages and verify correct implementation of conversion tags via Google Tag Manager. Provide technical support for configuring new campaigns in the region, ensuring precise tracking from launch. Requisitos técnicos: Paid media platforms: Mastery of Google Ads (Search, Display, Demand Gen), Meta Ads Manager and LinkedIn Campaign Manager for multi-market B2B campaigns. Tracking and analytics: Implementation of conversion tags, pixels and events via Google Tag Manager; reading and interpretation of data in Google Analytics 4. Visualization and data: Building dashboards in Looker Studio or Power BI with CRM/MA source integration. CRM/MA: Management of Marketo and/or HubSpot for B2B funnel analysis and lead management. Productivity tools: Excel and Google Sheets for data analysis and ad hoc reports. B2B strategy: Design and implementation of paid media strategies: goal definition, channel selection, audience segmentation and results presentation to client. Experiencia requerida: Minimum 3 years managing digital paid media campaigns. At least 2 years working in B2B environments. Experience in regional LATAM accounts is desirable. Process management: planning and activation of multi-market campaigns, configuration of tracking and conversion flows, integration of lead data between media and CRM platforms, preparation of executive reports and presentation of results to client. Key competencies: Executive communication: Ability to present strategies, results and recommendations clearly and persuasively to high-level corporate clients. Analytical thinking: Ability to interpret performance data, identify improvement opportunities and make evidence-based decisions under pressure. Multi-priority management: Ability to simultaneously manage campaigns in multiple markets, delivery deadlines and internal and external stakeholders without losing focus or quality. Operational agility: Profile with agile mindset, capable of quickly adapting to brief changes, budget adjustments or new client priorities. Proactive management with daily operational response. What do we offer you? At Endavant we connect brands with the digital ecosystem, evolving the way Digital Marketing is done from a perspective aligned to metrics, performance and data-driven decisions. Being part of Latin America's first Digital Powerhouse, working on one of the most strategic regional B2B accounts in the region. Direct exposure to multi-market operations across 15 LATAM countries, with visibility to high-level corporate clients. A constant learning environment with access to the most advanced platforms and technologies in the paid media ecosystem. Dynamic, professional culture focused on results, where your impact is measured in real data. We commit to you to carry out a transparent attraction and evaluation process, aligned with equal opportunities. Apply directly on RemoteJobs.org : https://remotejobs.org/remote-jobs/performance-media-specialist-endavant