Sr. MSP Partnerships Specialist

About the role

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts Who You Are: HighLevel is seeking a strategically minded, execution-focused MSP Growth & Partnerships Manager to help build and validate a new go-to-market motion within the Managed Service Provider (MSP) ecosystem. This is a hands-on, zero-to-one opportunity for someone who already knows the MSP market, has established relationships within the community, and is excited about helping HighLevel build its presence in this rapidly growing segment. You are a builder, connector, and operator who understands how MSPs operate, monetize their customer relationships, evaluate technology, and build recurring revenue. You bring an established network of MSP relationships and are comfortable leveraging those relationships to open doors, start conversations, test market hypotheses, and accelerate HighLevel's entry into the MSP ecosystem. You aren't looking to inherit an established MSP program or follow a completed playbook. You are excited by the opportunity to help build one. You'll work closely with Affiliate Programs leadership to identify the right MSP profiles, develop and test HighLevel's value proposition, recruit and activate early relationships, gather market intelligence, and turn what we learn into a repeatable MSP go-to-market playbook. At the same time, you'll learn HighLevel's highly successful affiliate ecosystem and work with the broader team to explore how affiliate-led growth can be creatively woven into a differentiated MSP strategy. This role is ideal for someone who thrives in a fast-paced, high-growth environment, is comfortable making decisions with imperfect information, isn't afraid to get into the details, and sees the opportunity to help build something that could become a significant new growth engine for HighLevel. As the MSP motion grows, this role offers the opportunity to take increasing ownership and potentially grow alongside the go-to-market strategy being built. What You’ll Be Doing: Build and activate an initial pipeline of MSP relationships, leveraging your established industry network to accelerate HighLevel's entry into the MSP market. Identify and segment the MSP profiles most likely to succeed with HighLevel and continuously refine the ideal customer/partner profile based on real-world market feedback. Own the MSP relationship lifecycle from initial outreach and discovery through onboarding, activation, revenue generation, retention, and expansion. Conduct direct conversations with MSP owners and leaders to test positioning, uncover business needs, understand objections, and identify product, integration, enablement, or commercial gaps. Help develop and validate the HighLevel value proposition specifically for the MSP market. Partner with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams to develop the messaging, onboarding, enablement, and infrastructure required to support the MSP motion. Learn HighLevel's affiliate ecosystem and identify creative opportunities to connect affiliate-led growth strategies and economics with the traditional MSP business model. Help build, document, and continuously improve the MSP GTM playbook based on market feedback, experiments, wins, losses, and performance data. Identify ecosystem applications and integrations that materially strengthen the HighLevel value proposition for MSPs, improve adoption, or create additional revenue opportunities. Develop early lighthouse MSP relationships that can provide market validation, feedback, advocacy, case studies, and future expansion opportunities. Track MSP pipeline, activation, revenue performance, market feedback, and key learnings, providing actionable recommendations on where HighLevel should invest next. Operate with a test learn adjust scale mentality, moving quickly while maintaining strong communication and cross-functional alignment. Represent HighLevel at approximately 1–2 relevant MSP industry events per quarter, using events to build relationships, generate qualified opportunities, gather market intelligence, strengthen HighLevel's presence within the MSP community, and support development of the MSP GTM motion. What You’ll Bring: An established and active network of relationships with MSP owners, executives, and business leaders, with demonstrated ability to open doors and develop commercial relationships. Deep understanding of the MSP ecosystem, including how MSPs operate, monetize services, build recurring revenue, evaluate technology, and make vendor decisions. ● Demonstrated experience building pipeline and developing new business relationships rather than solely managing established accounts. A strong builder mentality with experience operating in fast-moving, high-growth, startup, or zero-to-one environments. Comfort working without a fully established playbook and the ability to help create one through hands-on execution, experimentation, and market learning. Strong commercial instincts and the ability to translate market feedback into actionable GTM recommendations. Curiosity about affiliate-led growth and a willingness to learn HighLevel's affiliate ecosystem and experiment with how affiliate and MSP models can complement one another. Excellent communication skills with the ability to influence both internal and external stakeholders. Ability to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams. Ability to analyze relationship performance, pipeline, activation, and revenue data and turn those insights into action. Willingness and ability to travel approximately 1–2 times per quarter for relevant MSP industry events, meetings, and relationship-building opportunities. Experience/Education/Certifications Required: 5+ years of relevant experience working directly within the MSP ecosystem, MSP focused technology, SaaS partnerships, channel development, business development, or a related role. Preferred: Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts. Experience with vertical SaaS, platform ecosystems, or product-led growth environments. Additional Information What Success Looks Like Success in this role is not measured simply by the number of MSP relationships created. The goal is to help HighLevel determine how to build a scalable, productive MSP go-to-market motion. Early success will include: Quickly activating an initial network of qualified MSP conversations. Helping validate and refine HighLevel's MSP ideal profile and value proposition. Establishing early lighthouse MSP relationships and generating measurable pipeline and activation. Identifying the product, integration, enablement, and commercial requirements necessary to make HighLevel successful within the MSP ecosystem. Developing repeatable recruitment, onboarding, activation, and expansion practices. Translating early market learning into the first version of HighLevel's MSP GTM playbook. Identifying opportunities where HighLevel's existing affiliate model can create a differentiated approach within the MSP market. Demonstrating a clear path from initial market validation to a scalable new growth motion. 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